WHAT IS DIGITAL MARKETING
Digital marketing is the promotion of products, services, or brands using online platforms and digital technologies. It helps businesses reach the right audience through the internet and measure results easily.
SCOPE OF DIGITAL MARKETING
Digital marketing has a vast and growing scope because businesses are increasingly shifting online to reach customers more effectively. With the rapid use of smartphones, the internet, and social media, companies of all sizes need digital marketing to promote their products and services. It offers many career opportunities such as SEO specialist, social media manager, content marketer, and digital marketing executive, with good salary growth and freelance options.
TECHNIQUES OF DIGITAL MARKETING
1. Search engine optimization
The main techniques include Search Engine Optimization (SEO) to improve website visibility on search engines. There are two type of SEO
a) ON PAGE SEO
B) OFF PAGE SEO
varsha k
Digital marketing expert
Varsha is a skilled Digital Marketing Expert and Website Builder who helps brands grow their online presence through strategic marketing and high-performing websites. She specializes in SEO, social media marketing, and creating user-friendly websites that convert visitors into customers.